Monday, June 26, 2006

Magid: Millenials Consume Media at more than Double Normal Rate

“This is the real power of this group. They have mastered digital technologies. We know that, but that doesn't mean they know how to install Linux, delete their cookies and program the VCR (as the old joke goes). Rather, they have figured out a method of gathering and dispersing information, using these tools, in dynamic, fluid ways.” 
Source: Steinblog Gary Stein ... read complete story


Who are 'millennials'?
"Millennials" is one term sociologists use to designate those youths raised in the sensory-inundated environment of digital technology and mass media at the millennium. Unlike Gen X, which referred generally to people born in the 1960s and 1970s, this generation has yet to carry a name popularized by mainstream culture. Also known as "Echo Boomers," as the children of Baby Boomers, millennials were born from the 1980s on

Source:  The 'millennials' usher in a new era
By Stefanie Olsen
Staff Writer, CNET News.com
November 18, 2005 4:00 AM PT

 
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